.. the idea for the film is based on two controversial studies on human behavior: Dr. Stanley Milgram's Studies on Obedience (1963) and Dr. Philip G. Zimbardo's Stanford Prison Experiment (1971). While most research explored - how good people turn evil, we, along with Dr. Philip Zimbardo at Stanford University, and Dr. Rony Berger, set out to explore why a small minority of people - only 10% - can resist authority, cannot be swayed, and remain "good" people. 
Examples?
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The ordinary German family that risked their life to hide their Jewish neighbors during the Holocaust.
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The student that defiantly stood alone blocking tanks in Tiananmen Square.
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White South Africans who defended the rights of black South Africans during Apartheid.
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Only one person jumping into a river to save a drowning stranger, whilst a crowd stands by and does nothing.
It is this group of
individuals who risked their life, and their own freedom to defend the
liberties of those that could not defend themselves. Without these selfless
citizens no social change would have occurred.
But what is most interesting are the motives behind these
actions:
What compels someone to maintain his or her integrity, go
against the grain and fight for what is JUST?
Are
there similarities or is there a pattern that can explain why very few people -
less than 10% - choose to act in a way which can be interpreted as, well, HEROIC?
And
most importantly: How can this small
minority influence the majority to benefit all
of humanity?
It is these essential questions that drove Yoav from San
Francisco to New York City, the Congo, Slovenia, South Africa and then back to
Israel and Palestine, to explore these ideas fully through a myriad of colorful
characters and situations. As in Yoav�s previous films, his quest led him to
some funny, dramatic and unexpected places along the way.
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