http://www.globalresearch.ca/the-deep-politics-of-hollywood/12465
As such, cinema is open to product placement in a variety of forms, from toys, to cars, to cigarettes, and even state-of-the art weaponry (hence the “special thanks” to Boeing in the credits of Iron Man (2008)). Less obvious though – and less well investigated – is how the interests of the studios’ parent companies themselves impact on cinema – at both systemic and individual levels. We hope to see critical attention shifted onto the ultimate producers of these films to help explain their deradicalised content, and ultimately to assist audiences in making informed decisions about what they consume. As we peer up from our popcorn it is as well to remember that behind the magic of the movies are the wizards of corporate PR.
As such, cinema is open to product placement in a variety of forms, from toys, to cars, to cigarettes, and even state-of-the art weaponry (hence the “special thanks” to Boeing in the credits of Iron Man (2008)). Less obvious though – and less well investigated – is how the interests of the studios’ parent companies themselves impact on cinema – at both systemic and individual levels. We hope to see critical attention shifted onto the ultimate producers of these films to help explain their deradicalised content, and ultimately to assist audiences in making informed decisions about what they consume. As we peer up from our popcorn it is as well to remember that behind the magic of the movies are the wizards of corporate PR.
No comments:
Post a Comment